1. Aesthetic and functional website design play a crucial role in shaping user experience. An appealing website design can encourage users to take action, thus increasing conversion. Visual elements of the website should be aligned with the business goals and strategy. Website design should reflect and support the company's corporate identity.

2. Clearly defined design elements help manage user attention and emphasize key messages. Consistent website design and advertising campaigns create a unified brand identity. Advertising on the website should be integrated organically, matching the overall style and design goals. Website design should be responsive across various devices and screens for optimal display. Effective website design considers the needs and preferences of the target audience. Advertising elements on the website should maintain a cohesive style with the page design. Optimizing website design for SEO helps improve its visibility in search results. Website design should support easy navigation and quick access to essential information.

3. Visual elements of the website should highlight the key advantages of the brand over competitors. Quality website design is a critical factor for successfully attracting and retaining customers online.